About

Chrissie Bettencourt

Chrissie Bettencourt

If there is one sentence that people often use to describe me, it is “a force for change”, both personally and professionally. I believe that change is a key driver for helping us step into our highest potential, and this belief is something that I use to create an authentic life.

My goal is to help others, both organizations and individuals, be the absolute best version of themselves through creating positive changes in their structures and lives.

Stepping into our potential and power requires transformation, and the biggest driver behind this is change. Change, however, can be scary. It pushes us into the unknown and we are not wired for that. As humans we want to feel safe, and we have created societal expectations based on this. We live our lives in a certain way because we know it works. It is our “familiar”. Here is the thing though, our “familiar” was once a complete “unknown”. Nothing ever starts out as familiar, it starts as “new and scary” and eventually turns into comfortable. We cannot reach our potential by remaining forever in our comfort zone. We step into the best version of ourselves through constant expansion, change and growth. This is how we successfully navigate the journey of transformation.

My Story

I am very familiar with the fear of change. 18 years ago I had one of those “dark nights of the soul” when I realized I had built a life around others’ expectations of me rather than one based on who I truly was. It was a turning point and the beginning of a long journey back to myself, encountering both parts of myself I had lost along the way and others I didn’t even know existed.

I ended up leaving my old life and began building a new one, from ground zero. Was it scary? Of course it was, I was terrified, but I did it anyway. I had a responsibility to create the best version of myself and make an impact in the world through sharing that “best me” with others. This is ultimately, I believe, what we are all here to do.

Then one day I realized my inner world no longer reflected my outer world. A big change was required. So I quit my unfulfilling job, sold all my belongings, and bought a one way ticket to South America. I had no idea what I would do when I got there, and knew absolutely no one, yet it was one of the best decisions I have ever made. What I thought would probably be a few months turned into 12 years with zero regrets.

During my time there I changed careers twice. I began teaching and working within the food and wine industry, and then shifted into working with online businesses and helping them build solid foundations. Both of which were utterly different from what I had done before. I have been working with online businesses now for 12 years, and am completely in love with it. I also ended up learning a plethora of new skill sets, created a completely unexpected side hustle based on an interest I didn’t even know I had or was capable of in the first place, and dove into creative aspects of myself that were completely unexplored before. Bit by bit I created a new life that I felt reflected “me” at my best, and lived it on my own terms.

My life and career experiences have taught me the importance of being true to oneself and making decisions based on that. They have also taught me that change is not the enemy, but one of our strongest allies in this life. It pushes us outside of our box, into new situations that ultimately teach us more about who we really are, and what we are in fact capable of. We are all here to make an impact in some way, and it is through being aware of and growing our gifts, talents and potential that we will do that.

I still see so much fear around stepping outside of the box and the life “blueprints” others expect us to follow. Especially as women, the expectations layered on us are immense. Yet the risk of not stepping outside that box, to me, is even greater. If we don’t, we will never discover our potential, what is true for us, and who we were meant to be.

What am I doing now?

After 12 years I ended up moving back to North America to be able to create a new foundation as I felt my time in South America was complete. I rebuilt from ground zero once again, knowing all the while I was moving forward into the next phase of “me” and utilizing my gifts and talents in the best way possible.

I now use my “changemaker” skills to teach organizations how digital and agile concepts can create a positive impact both externally and internally, as well as a thriving environment for its people. I am also writing a book to help individuals move through their own journeys of change, transformation and empowerment.

What is the biggest impact I think we can all make? Stop fearing our power and embrace it.